The efficiency, affordability, global adaptability, and nutritional benefits of poultry has made it a cornerstone of the global food system. Poultry accounts for over 40% of global meat consumption, making it the world’s most consumed meat, and the poultry industry provides a source of income and employment for more than 12 million people worldwide.
In recent years, the poultry market has grown strongly and is expected to increase from $360.5 billion in 2023 to $494.55 billion by 2028. The popularity of the poultry industry can be attributed to several factors. Firstly, it is a vital source of protein that is cheap to produce and purchase when compared to pork and beef. Poultry farms also deliver a rapid turnover rate for meat and eggs, as well as low startup costs, making them economically viable across a wide range of climates and economies. They are also considered to be more resilient and adaptable than other livestock farms.
Poultry has become a cornerstone of food security efforts in the Middle East and Africa, while regions like China and India are also witnessing robust growth in poultry consumption. This has been due to government initiatives, shifting consumer preferences towards protein-rich meat, and advancements in local supply chain management.
As the demand for poultry rises, optimising farm operations and increasing productivity has become ever more important. In response to this trend, businesses looking to enhance outputs and capitalise on growth opportunities have sought to avail themselves of poultry management services offered by industry experts. This article explores the different types of professional services that are available to poultry farmers and describes how they can improve farm productivity.